And now "flexitarians" and "reducetarians"

I'm glad to hear of this trend as I really could never figure out what vegans actually ate. Also, it seems that "vegan and vegetarian"  are  words that have negative connotations for a lot of people so now the marketing is for "plant based" products.  Quite clever but I wonder if this term will take on negative connotations as well.

Now these vegan foods look quite yummy....