They've had a tough time with so many major events cancelled so so glad to read this upbeat article. It looks like a lot of new people are being introduced to this paradise and we hope to get there again at some point when all the craziness of the world settles down. I'm pretty sure we won't be staying at this new hotel but I love the exterior.
Next year’s Palm Springs Film Festival has been canceled, Coachella and StageCoach are TBD and Modernism Week has been scaled back to a mostly virtual event.
But the desert is still calling — and people are answering, for a weekend, a month and permanently, enjoying the big sky and outdoor vistas Southern California has to offer year-round.
“The revitalization of the desert started with the popularity of Coachella and the opening of the Ace Hotel — that was the beginning of Millennials coming in with cool boutique hotels, restaurants and bars. But we’ve seen an influx because of COVID-19,” said Matthew Kurtz, owner of Les Cactus, a nudist resort that became a 27-room boutique hotel with a chic pink and green, Cal-French aesthetic and casual vibe that had a full, socially distanced house during a recent visit in October.
