What a cool idea!
France’s postal service is expected to raise quite a bit of dough after releasing a brand new scratch-and-sniff stamp that smells like a baguette with just over two months to go until the 2024 Olympic Summer Games in Paris.
La Poste, the French postal service announced the crumby idea on Friday, honoring the iconic French food by calling the baguette “bread of our daily life, symbol of our gastronomy, jewel of our culture.”