Saving the pink elephant

Can anyone pass this sign and not smile? I certainly couldn't. So glad to see it has been saved. From "The Desert Sun"

"One of the Coachella Valley’s most prominent landmarks along Highway 111 — the large pink elephant sign promoting a Rancho Mirage car wash — was designated as a historic resource by the city this week. The neon sign, which promotes the Rancho Super Car Wash with a pink elephant spraying water from its trunk, was installed in 1966 — seven years before the city incorporated. Its design by Beatrice Haverfield was based on similar car wash signs she made for a company in Seattle. With its designation as a historic resource, the car wash sign could still be altered or demolished, but any proposed changes would be subject to a more stringent review process at city hall. The city also has the right to relocate any historic property “as an alternative to granting the owner a demolition permit,” per Rancho Mirage municipal code."