I didn't know this about Amazon

When Amazon.com first launched in the 1990s, the company focused on books. Its initial logo had an image of the Amazon river, with a tagline saying, "Earth's biggest bookstore." Of course, it's been quite a while since Amazon sold only books. The company’s current logo debuted in 2000 and contains a message that reflects the company's wide range of business interests. In the logo, which originally had “.com” appended to the end, an arrow swoops from the first "a" to the "z" to demonstrate that the company sells everything from A to Z. The arrow also looks like a smile to symbolize the ease and happiness the company wants customers to associate with shopping on Amazon.