That shift allows The Desert Sun to convert a traditional print-focused copy desk into a more nimble digital/print team of producers. Some of the jobs shifted to Phoenix and, overall, we eliminated a handful of positions tied to specific print sections.
To ease this transition, we organized months of training in Palm Springs, reinforcing digital tools and preaching direct interaction with the community during events like Coffee + News, Tachevah, Lift Your Spirits and our Water Symposium.
We're stressing a philosophy of news reporting that's old school in practice — think Mike Royko and David Halberstam — and futuristic in delivery.
Three of the best local practitioners of this art form, military writer Denise Goolsby, golf writer Larry Bohannan and culture writer Bruce Fessier, established the standard for The Desert Sun.
They are shining examples for us during this transition.
Last month, after weeks of training, we asked staffers to reapply for positions more attuned to our future.
Not everyone chose to participate and we are currently recruiting for a number of jobs. When we finish the reorganization, our reporting teams will still dig into the issues we prioritized three years ago when I arrived — environment, politics, energy, tourism, health, education, real estate, arts and culture, golf, prep sports, style, food and entertainment.
The full story is here:http://www.desertsun.com/story/news/2014/12/12/executive-editor-greg-burton-column/20329435/
Another related article:
http://ajrarchive.org/Article.asp?id=4679
