I thought the neon Piccadilly Circus sign had shrunk in size and lo and behold Wikapedia mentions that because of the increased cost of advertising there so it has. It seems like Coke has their space permanently...I wonder what that costs! I loved this particular one of Coke's where the cans turn into the tube and the passengers are like the classic bottles. I waited 15 minutes for it to some on again because I wanted to take a movie of it but not such luck...only endless football related Coke ads. I'm glad I got the still.