Tuesday, January 22, 2013

This Day in History from the Vancouver Sun

January 22 is the day Apple ran this ad at the Superbowl game.

http://www.youtube.com/watch?v=HhsWzJo2sN4

From the Sun:

"The commercial was incredibly expensive for the time, costing $900,000.  It was directed by Ridley Scott,  and had a look and vibe reminiscent of his film Blade Runner.  Oddly,  Apple's board didn't like it and wanted the commercial pulled,  instructing the ad company to sell off the 90 seconds Apple had booked on the Super Bowl broadcast.  But Apple founders Steve Jobs and Steve Wozniak loved it, so it ran, and the Mac took off."