It seems the genre of Reality TV is already into good causes and social justice issues...who knew? But then, I watch almost no TV.
Michelle Obama heads to reality TV – CNN Political Ticker - CNN.com Blogs
This, from Wikipedia on Reality TV:
Reality television frequently portrays a modified and highly influenced form of reality, utilizing sensationalism to attract audience viewers and so to generate advertising revenue profits. Participants are often placed in exotic locations or abnormal situations,[1] and are sometimes coached to act in specific scripted ways by off-screen "story editors" or "segment television producers", with the portrayal of events and speech manipulated and contrived to create an illusion of reality through and other post-production editing techniques.
