Trying to understand NFT's

I can't seem to make this link live but it is about how Coachella festival lovers can get lifetime passes with an NFT. My mind can't quite seem to get how this works. https://www.desertsun.com/story/life/entertainment/music/coachella/2022/02/03/coachella-sell-lifetime-festival-passes-nfts-starting-friday/6649701001/?utm_source=desertsun-Daily%20Briefing&utm_medium=email&utm_campaign=daily_briefing&utm_term=hero&utm_content=1082DS-E-NLETTER65