Thursday, April 07, 2016

Another letter about the logo...

Not impressed by new Sun logo
I’m not crazy about the redesigned Vancouver Sun, but I suppose I’ll get used to it, just like all other times there have been changes over the 45 years I’ve been a daily reader.
One thing I must say is that the new logo is one of the worst examples of a corporate insignia I’ve ever seen. I can’t be the only one who looked at it and immediately thought it bore a remarkable resemblance to a hangman’s gallows. What does that say about the future of Postmedia?
And choosing a London design firm was not only a waste of money, but bad press — was there not a local firm that could have been given the job? 
Sandi Bezanson-Chan
Richmond